In order to be more “searchable”, your website design should be SEO friendly. This means that the content should have relevant keywords, and the website structure, design and coding should be such that it can be scanned and read easily by search engine spiders. The faster spiders can read your website, the faster it will be able to identify keywords and the higher will it rank your page in search results. The process by which you design a website that is SEO friendly is called SEO website design.